PAN DULCE SKATEBOARDS
‘Whoever did purchase a “Come La Concha” skate deck. You scored.’
Ariel Alaniz
January 2026
What trigged the idea to start your own skateboard company?
I always knew I was going to start a skateboard brand because of me being a “Skate Rat” for 35 years. You know as you get older and just can’t jump down things or ollie as high as you use to but still want to be involved in something that has been part of you as long as you can remember. I felt that if I start this now, I can still skate a certain level and know what’s happening in the skate community. I just needed to find a name that related to my Hispanic heritage being from South Texas. My sons and I took a skate trip this year to LA, and as we were driving to a skate spot in East LA, I saw a “Concha” painted on the side of wall. I knew that was it. Pan Dulce Skateboards was born.
Any special meaning behind ‘Pan Dulce’?
The meaning behind Pan Dulce Skateboards is family, heritage, Hispanic culture and connecting with people. Everyone loves Pan Dulce if you’re from Texas.
‘I saw a “Concha” painted on the side of wall. I knew that was it.’
Proudest moment so far?
Proudest moment so far is getting Pan Dulce Skateboards in a retail store Benjamins Surf & Skate, Pan Dulce Skateboards is not only just an e-commerce business. Another proud moment is getting my hard work out to the masses and promoting Pan Dulce Skateboards to the public as well as more skaters.
Most embarrassing or funny?
For the record I don’t get embarrassed. (laughing) This is more on the funny side of things. My brother is a rad artist out of Austin, TX (Oddmean Art). I asked him to do a skate graphic to resemble the late Selena Quintanilla you know since we are from the Corpus Christi area and people would relate to it. So, we did and had this rad skateboard release party, had the boards and apparel in the skate shop and on my website www.pandulceskateboards.com all that cool and exciting stuff with skateboarding. Here’s the funny part to the story. About two months later I got a Cease and Desists letter from Q Productions which is the late Selena Quintanilla’s estate. So, whoever did purchase a “Come La Concha” skate deck. You scored.
Which city would you consider the skate capital of Texas?
In my opinion I think Austin, Tx has the title right now. Austin has always been such a rad skateboarding city and has had an awesome skate scene. They have some cool DIY spots, sick skate parks and of course No Comply Skate Shop. There is professional skateboarders that are from Austin and still live in Austin. Most recently Professional Skateboards from other states in the US and Internationally have even moved to the LONE STAR STATE.
Which part of Texas are you representing and what is the local skate scene like?
I am representing Corpus Christi, TX known as the “3rd Coast” of the US. The local skate scene is evolving. I am seeing more and more skaters showing up to skate events and there are also some local rippers coming up out of Corpus Christi. I am seeing little guys/gals riding around on their boards. I think that rules. I do have some skaters on the Pan Dulce Skate Team from other parts of the US. Robbie Rodriguez the “East Coast Curb Killer” from Atlanta, GA and Sully Waldrop from Des Moines, IA. Check them out on Instagram. You can check out the whole team on our Youtube channel Pan Dulce Skateboards. My other two skaters are from Corpus Christi, TX John Smith and Hunter Nava.
If you could sign up any skater for Pan Dulce Skateboards, who would it be and why?
Hjalte Halberg because his skateboarding is fast, powerful, tech, and he goes big. Plus, he loves art, and I love what they are doing with the Dancer brand and his board sponsor Hardbody NYC.
Last Question. If you could interview any person in the world?
This might sound cliché but, in all honesty, I would love to just sit down and interview the most recognisable Hispanic skater in the world Mark “Gonz” Gonzales.